International Journal of Nonprofit and Voluntary Sector Marketing

Aims and Scope

The International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector.
Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour.

In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector.

The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are:

• Goods and services marketing
  
• Fundraising
  
• Advertising and promotion
  
• Branding and positioning
  
• Campaigns and lobbying
  
• Ethics and fundraising
  
• Information technology and database management
  
• Sponsorship
  
• Public relations
  
• Events management
  
• Fundraising

For more information on the International Journal of Nonprofit & Voluntary Sector Marketing visit the journal home page at www.interscience.wiley.com/journal/nvsm

Read the full text of these top articles now!

The final gift: targeting the potential charity legator
Adrian Sargeant, T. Hilton

Creating customer value in the not-for-profit sector: a case study of the British Library
Gary Warnaby, Jill Finney

Optimising communications for charity brand management
Angus Jenkinson, Branko Sain, Kevin Bishop

What some recent research tells us about planned giving (legacy marketing) in North America
Donna Richardson, Gwen Chapman

Rethinking arts marketing in a changing cultural policy context
Hye-Kyung Lee