Journal of Consumer Behaviour

Aims and Scope

The aim of the Journal of Consumer Behaviour is to bridge the divide between theory and practice to provide a forum that academics, marketing practitioners, and consumer groups will find of direct relevance. The Journal of Consumer Behaviour offers an international forum for the latest thinking, new developments and cutting-edge techniques in all aspects of consumer behaviour. The Journal's editorial focus is global and does not reflect the interests of any particular country.

The Journal publishes:

• Applied research papers from leading schools, research institutes and universities with significant implications for consumer marketing.
  
• Industry case studies focusing on the real-life challenges and problems faced by major corporations, and the lessons learned.
  
• Articles outlining conceptual frameworks through models and theories which have practical application.
  
• Practitioner papers by leading thinkers and experts in the field of consumer research.
  
• Book reviews, providing a 'thumbnail' of best practice in marketing within the consumer behaviour field.

For more information on the Journal of Consumer Behaviour visit the journal home page at www.interscience.wiley.com/journal/cb

Read the full text of these top articles now!

An exploration of values in ethical consumer decision making
Deirdre Shaw, Emma Grehan, Edward Shiu, Louise Hassan, Jennifer Thomson

How marketers can use celebrities to sell more effectively
Hamish Pringle, Les Binet

Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search
Mehdi Mourali, Michel Laroche, Frank Pons

Social entrepreneurship: understanding consumer motives for buying The Big Issue
Sally A. Hibbert, Gillian Hogg, Theresa Quinn

Discretionary unplanned buying in consumer society
Michael Wood