Psychology & Marketing

Aims and Scope

Psychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, it serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern and applied value to its audience of professionals and scholars. Specifically, some of the types of articles published in this journal are as follows:

1. descriptions of the development, validity, and/or use of psychological knowledge or techniques that can be brought to bear on marketing problems;
   
2. descriptions of the development, validity, and/or use of marketing knowledge or techniques derived from the psychological literature;
   
3. psychological studies or profiles of individuals or groups who might potentially benefit from the marketing of a particular product or service;
   
4. studies of personality and behavior change where these studies have a direct bearing on questions concerning consumer behavior and marketing strategies;
   
5. exploration of issues of law, ethics, and values in psychology and marketing;
   
6. psychological investigation of interpersonal and interagency (e.g., research supplier�client) relationships in marketing; and
   
7. case studies and cross-cultural reports pertinent to all of the preceding topics.

This journal is designed to provide a unique forum for the presentation and discussion of innovative perspectives on marketing and psychology.

For more information on Psychology & Marketing visit the journal home page at www.interscience.wiley.com/journal/mar

Read the full text of these top articles now!

Customer perceived value, satisfaction, and loyalty: The role of switching costs
Zhilin Yang, Robin T. Peterson

Fear appeals in social marketing: Strategic and ethical reasons for concern
Gerard Hastings, Martine Stead, John Webb

Market mavens: Psychological influences
Ronald A. Clark, Ronald E. Goldsmith

What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
Youjae Yi, Suna La

The role of fear in persuasion
James Price Dillard, Jason W. Anderson