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Monday, November 5, 2007
25-4
How We Communicate: Science Depends on You!.
Charles Rice, 2701 Throckmorton Hall, Kansas State University - Plant Pathology, Kansas State University, Department of Agronomy, Manhattan, KS 66506-5501
As university scientists, we are responsible for providing science-based information to the public. This responsibility is crucial at a time when traditional theories are being challenged and public support for increased funding is needed.� Society has become dependent on the need for scientific knowledge with issues such as bioenergy, food safety, and global warming. There are different avenues to reach the public.� Active communication would include speaking to community groups, organizing public forums, and working with journalists and public relations departments.� Passive outlets include developing websites and distributing information kits.� The key to engaging the public is relating information on a personal level and adapting to the knowledge-base and interest level of the audience.� It is important to be timely, concise, and respectful when interacting with journalists.� Providing information on research implications at the personal level will generate more coverage and readership.� Successful public education can only increase confidence and support for science.